Evening Wear :
Giuseppe Zanotti is 46 and was born in San Mauro Pascoli, an Adriatic town with a long tradition in shoemaking. He has worked in luxury footwear for women for over twenty years, beginning as a design apprentice before making a name for himself as a footwear designer for Italian and international companies.
In 1994 he decided to try his hand in his own business. There followed a steady rise to distinction which fully justifies the international acclaim he now enjoys.
What makes his collections unique is their consummate synthesis of design awareness and quality: "design awareness keeps you up to speed with the major trends that, season after season, dominate the worlds of ready to wear and haute couture; and it's also important for building up a repertory of ideas and images taken from music videos, from art, the cinema, from design, in short from everything which reflects changing fashions," explains Zanotti. "Technique and taste work in a reciprocal relationship, allowing all these ideas to come together." Zanotti is clearly a designer with an exceptionally refined sensibility, a man whose tastes are as international in their outlook as his personality is unique.
But there's more to Zanotti than creativity alone: "The way the shoe is crafted is essential for its success, without the skills of the shoemaker the collection can never take form." Here Zanotti reveals the entrepreneurial verve which makes him such an ultra-modern designer. And the strength behind all these endeavors is his wife Cinzia, who has brought a competitive edge to his collections via advertising campaigns, events and VIP endorsements whose results have been extraordinary all over the world.
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